Objective
(Hypothetical Project)
To create a fresh contemporary look for a cookie package design that reflects Byron Bay
Analysis
I chose a minimalist font that I believe represents the surfing culture of Byron Bay
On the four packages, each has a different sea creature, which all represents the most common animals that Byron Bay is known for and what tourists usually seek out.
The design was also inspired by the coastal waves, hence pairing the waves design with the sea creatures created an interesting and unique combination.
The use of the colours are quite muted and each colour combination represents the flavours of each cookie.
The use a black background created a more sleek and clean aesthetic and enhanced the contrast of the design
Process & Development
