Objective
(2nd Year University Project)
This was designed for a hypothetical design studio (SEEDS) that focuses on package/product design in which they specialise in developing eco-friendly and waste free designs through the use of innovative and strategic thinking problem solving.
ANALYSIS
I've redesigned The Australian National Soap Company logo to make it more minimalist and elegant in order to better reflect their products and overall company's foundation. The packaging is designed so that it compliments the logo. Also the packaging is made out of plantable paper, so there is no package waste. The no package waste ties in to the company's mission statement of making eco-friendly products, and I wanted a package that also has the same values. The idea of the seed paper is to further reflect the company, since most of their soap ingredients contains natural plant oils.
