This book was made through the collaboration of Kezya Anatha, Michelle Christabel, Philia Ng and Alice Yu
What is the ServDes Conference 2020?
The Service Design and Innovation conference, is the premier research conference for exchanging knowledge within Service Design and service innovation studies. Born as a yearly Nordic conference, ServDes has now become a bi-annual international event. Being held for the first time outside Europe and in the Asia-Pacific, ServDes.2020 invites you to focus on the three key conference themes – tensions, paradoxes and plurality
Objective
(2nd Year University Project - Real Life Brief)
Based on your research and creative development, within your teams you are required to create a professional brand strategy proposal for the upcoming SERV DES 2020 CONFERENCE. These will include an overall brand language, values and personality as well as brand mark, colour palettes and typography.
Analysis
Two semi circles connected with an irregular triangle represents two worlds coming together and forming new relationships and building new bridges.
The decision to use semi circles was inspired by the idea of the northern (Europe) and southern (Australia) hemisphere coming together as a whole.
The 3D semi circle creates a sense of movement to the brand mark, which evokes the constant evolving needs and desires of the consumer and service design’s ability to adapt to these new challenges.
The lines represent pathways and the connections that we form with ppl and the crossovers represent the touch points.
